WHY we love The BIF—The Big Indian Family
3 generations in a picture perfect photograph in an opulent home. You see them in TV soaps, photo features in glossies and corporate-sponsored ads. Poet, cultural theorist and independent curator Ranjit Hoskote on the idyllic aura attached to the idea of the Big Indian Family. 1. Why do we love the Big Indian Family which lives together? … Read more
WHY the Indian Wedding is now called the ‘Big Fat Indian Wedding’
Gaurav Bhatia– Marketer, Luxury Consultant and Design Enthusiast, on why the Indian wedding is the biggest ‘Party’ Why is the Indian Wedding called the Big Fat Indian Wedding?Indian weddings are ritualistic and social in nature. Wedding celebrations are symbolic of your place in society– a factor of your status, wealth and taste— thanks to the … Read more
WHY ‘Brown Bread’ is not just healthier, but superior and trendier!
“They only have dirty white bread sandwiches” commented my colleague on the food items for sale, while we were on-board a low-cost airline to Kolkata. Now since when is white bread considered dirty in India? Is it only because we have been told that brown and multi-grain bread is healthier? Or are there other reasons … Read more
WHY this book exposes our Absurd behaviour
‘Management of the Absurd’ gives fascinating insights on WHY so many things don’t work—the way we expect it to work Richard Farson’s book would be the best book I’ve read since a long time. Farson, a psychologist, educator and a former CEO has an extraordinary insight into the behaviour of managers. ‘Management of the Absurd’ … Read more
WHY are we involving children in our aggressive ‘protests’?
“The world is not always going to be fair or just; and children have to learn how to cope with it”…… ….A former teacher of New Era School who is appalled at how parents threw their weight around to produce the kind of results they wanted. Newspapers reported extensively on the fracas between parents and Management … Read more
WHY erotica accentuates the mind-body continuum. WHY censorship achieves nothing.
My conversation with poet, cultural theorist and independent curator Ranjit Hoskote 1. How would you define Erotica and Pornography? Erotica conceals more than it reveals, and offers a series of unpredictable, sophisticated, pleasurable challenges to the erotic imagination. Pornography is based on the crude and mechanical repetition of sexual formulae. 2. Why is erotica a … Read more
WHY the savvy shopper buys less but spends more in hard times
In the cover story titled ‘The Case for Luxury’, Newsweek’s April 6-13th issue talks about why people are shopping less in the recession and why they are investing in ‘luxury’ items. Luxury is a much misused word (with many pushy marketers and aggressive designers trying to position their ‘trendy’, expensive buys as a luxury buy). … Read more
WHY ‘Sach Ka Samna’ is not interested in the truth?
Santosh Desai’s column (City City Bang Bang) in Times of India has lots of interesting insights on social behaviour— he encourages you to take a balanced view on all matters—reminds you to tolerate everyone’s views and not label one group as something or the other. The ace marketer and tells you not to necessarily conform … Read more
WHY do we want to lighten our skin?
Why do we want to lighten our skin? Mumbai based Hypnotherapist Zarina Godrej on why dark-skinned people could be extinct on this planet one day. 1. Why do we want to lighten our skin? In India, fair is considered beautiful. And unfortunately, fair people are also considered more intelligent. It’s a colonial hangover— we were … Read more
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