Why so many Customers seek ‘Revenge’?
What do you hear when you witness a big spat between an angry customer and the business owner? ‘I’ll take you to court’ is what the customer screams. And “Do what you want” is how the business owner responds. Interesting na, when you’re angry “I’ll take you to court” is the easiest thing to say, … Read more
WHY should we be afraid of shrinks?
The latest issue of Times Crest features the story ‘Who’s afraid of the Shrink’– why more and more Indians are experiencing counselling or therapy; and more worrying, why an increasing number of Indians, across classes, are popping anti-depression pills. The feature reproduces a lot of the predictable information quoted by marketing-savvy counsellors and eager-to-get-business … Read more
WHY most mothers say “my child is a poor eater”
‘Managing the Unmanageable Child’ is authored by my friend Dr PV Vaidyanathan, a Mumbai based child specialist. Vaidyanathan writes in an easy-to-understand style, his writings help us realise that in most cases, we possess the expertise to handle our problems ourselves; and we don’t always have to rush to a psychological or medical expert to … Read more
WHY I am an entrepreneur
Here’s an interesting article by Mahesh Murthy in WSJ. He talks about the ‘real’ reasons for entrepreneurship calling– and why entrepreneurship is not about risk-taking but being safe http://blogs.wsj.com/india-chief-mentor/2009/12/18/why-am-i-an-entrepreneur-mahesh-murthy/
WHY we are not rude but have become rude
Writer Anil Dharker in his column in DNA, Mumbai asks. “Why are we so courteous and hospitable in the house and so rude and selfish outside? Why do we keep our home spic and span by washing it again and again, and yet we have no compunction in throwing the dirty water out of the … Read more
WHY we feel shy when wearing some simple stuff
Why does a simple thing like wearing a hospital mask or sunglasses or sleeveless vests make us feel so conspicuous? http://www.openthemagazine.com/article/voices/an-incurable-shyness
Raging hormones.. and WHY emotions control our behaviour?
‘Don’t have unprotected sex’ is a message that is drilled into youth for years—yet so many youngsters and even older folks continue to have unprotected sex with strangers risking their lives. In the film Kaminey Shahid Kapur works with an NGO which spreads awareness on AIDS. He ends up having unprotected sex with his girlfriend because he couldn’t find his … Read more
WHY this book exposes our Absurd behaviour
‘Management of the Absurd’ gives fascinating insights on WHY so many things don’t work—the way we expect it to work Richard Farson’s book would be the best book I’ve read since a long time. Farson, a psychologist, educator and a former CEO has an extraordinary insight into the behaviour of managers. ‘Management of the Absurd’ … Read more
WHY the savvy shopper buys less but spends more in hard times
In the cover story titled ‘The Case for Luxury’, Newsweek’s April 6-13th issue talks about why people are shopping less in the recession and why they are investing in ‘luxury’ items. Luxury is a much misused word (with many pushy marketers and aggressive designers trying to position their ‘trendy’, expensive buys as a luxury buy). … Read more
WHY ‘Sach Ka Samna’ is not interested in the truth?
Santosh Desai’s column (City City Bang Bang) in Times of India has lots of interesting insights on social behaviour— he encourages you to take a balanced view on all matters—reminds you to tolerate everyone’s views and not label one group as something or the other. The ace marketer and tells you not to necessarily conform … Read more
