http://5thwhy.com/2010/02/10/why-builders-sell-ideas-not-homes/ Sat, 08 May 2010 07:31:33 +0000 hourly 1 http://wordpress.com/ http://5thwhy.com/2010/02/10/why-builders-sell-ideas-not-homes/#comment-152 Fri, 12 Feb 2010 05:31:45 +0000 http://5thwhy.com/?p=277#comment-152 Nice interesting and perceptive write up. I think most of us think our current existence is hell and have a lot of dreams of how life should ideally be. And that is what the builder is doing—-pampering your dreams or fantasies. And over the years, we have made many assoications in our mind—an arcade or a tower brings into mind a picture of a plush, wealthy setup. I think builders are only exploiting the mental loopholes that we possess.

]]> http://5thwhy.com/2010/02/10/why-builders-sell-ideas-not-homes/#comment-149 Thu, 11 Feb 2010 06:46:13 +0000 http://5thwhy.com/?p=277#comment-149 can’t understand if the customer knows it’s not for real why is he lulled into buying it. do check out the campaign (hoardings) of Empire builders who are putting up a township in Ghodbunder Road in Thane. the campaign has a couple standing on the balcony of a house with the vista of the sea. i’m sure the campaign will bring lot of potential buyers.

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