• The Why in 5thWhy

    On 5thwhy.com you don’t get clear answers and don’t always hear the absolute truth— you get interesting observations and insightful views– to give you enough food for thought. Everything revolves asking the WHY—to know what shapes people’s behaviour, attitudes and their mental imagery.

Why so many Customers seek ‘Revenge’?

What do you hear when you witness a big spat between an angry customer and the business owner? ‘I’ll take you to court’ is what the customer screams. And “Do what you want” is how the business owner responds. Interesting na, when you’re angry “I’ll take you to court” is the easiest thing to say, … Read more

WHY should we be afraid of shrinks?

The latest issue of Times Crest features the story ‘Who’s afraid of the Shrink’– why more and more Indians are experiencing counselling or therapy; and more worrying, why an increasing number of Indians, across classes, are popping anti-depression pills.   The feature reproduces a lot of the predictable information quoted by marketing-savvy counsellors and eager-to-get-business … Read more

WHY we experience Pain; and why we Pain others

Here’s the text of my post, which appeared in Hindustan Times, Mumbai on 9th April, 2010 We get hurt by the angry words or actions of family members, neighbours, colleagues and unknown people. Sometimes we overcome the pain by rationalising that their outburst was due to their disappointment with us—or some other tensions and frustration. … Read more

WHY builders sell ideas, not homes

Residential buildings and complexes symbolizing nature, outdoors and the greens are big hits in Mumbai. Popular names: Green Acres and Green Fields; NRI Seawoods and Godrej Skygardens; Indiabulls Riverside and Kalpataru Hills; Mahindra Park and Hiranandani Meadows. If it’s not about the greens and gardens, they convey what Mumbai and its people stand for—high-rises and … Read more

WHY most mothers say “my child is a poor eater”

‘Managing the Unmanageable Child’ is authored by my friend Dr PV Vaidyanathan, a Mumbai based child specialist. Vaidyanathan writes in an easy-to-understand style, his writings help us realise that in most cases, we possess the expertise to handle our problems ourselves; and we don’t always have to rush to a psychological or medical expert to … Read more

WHY I am an entrepreneur

Here’s an interesting article by Mahesh Murthy in WSJ. He talks about the ‘real’ reasons for entrepreneurship calling– and why entrepreneurship is not about risk-taking but being safe http://blogs.wsj.com/india-chief-mentor/2009/12/18/why-am-i-an-entrepreneur-mahesh-murthy/

WHY ‘Problems’ create more ‘Problems’?

According to Dr P.V. Vaidayanthan, author of Spirituality Bytes, occurrences and life’s plan are labeled as ‘Problems’.  My conversation with Dr Vaidyanathan who talks about why ‘Problems’ create more ‘Problems’ 1) WHY do some people always talk about their problems? Many people don’t understand the WHY of their problems. Existence has laid our life plans … Read more

WHY we have Bedrooms in our homes

In India, where big families live together and where most families live in a one or two room house, bedrooms are perceived differently. For many it’s just another room. For some, it’s the ‘private space’ where outsiders are not invited. For some- particularly those brought up in a home with no earmarked private spaces—it’s a … Read more

WHY men can’t get good haircuts in India

I’ve had haircuts for Rs 30 at the modest salon next door—and at fancier salons for Rs 750 plus. The stylist at the fancy salon is usually polite, sometimes indifferent and on rare occasion arrogant. The service staff at these salons are usually efficient—they don’t keep me waiting for long, give me a bunch of glossy … Read more

Snooping and WHY someone is unsuccessfully ‘controlling’ our life?

The first issue of the Crest edition of The Times of India features a story on private eyes. It says: “Lipstick on his collar was once the way to spot a cheat, but pinhole cameras has made snooping a breeze”. The writer talks about spycams being installed at homes and workplaces, zapped cellphones linked to … Read more

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